Has the gaming world been changed forever?
The Nintendo Wii literally shocked game rivals Sony and Microsoft. The Nintendo Wii console was Nintendo’s answer to Sony’s PlayStation and Microsoft’s Xbox 360.
Nintendo’s clever marketing strategy sought to widen the market, targeting non gamers as well as die hard console gamers.
It’s Nintendo’s fifth console and it also provides backward compatibility to play Gamecube games.
Originally named the “Revolution”, it was renamed to “Simply Wii” by Nintendo and now its typically known as the “Wii System” or just “Wii Console”.
In the first 6 months of 2007 the console sold more units than the PlayStation 3 and Microsoft Xbox 360 in the United States alone. That in of itself is truly remarkable.
Nintendo’s Satoru Iwata has publicly stated that Nintendo’s goal was clear; not to compete against the likes of Sony or Microsoft but to attract newer players into the games market.
After a successful $200 million media advertising campaign, Nintendo began opening up the games market to all ages.
Parents and children all over the globe have reunited, shedding sweat and tears in their living rooms, whilst competing against each other for the glory!
Even grandparents can be seen waving their hands frantically in the air where they used to be slumped in front of their TV’s!
The simplicity of the Wii’s games have also helped to widen the consumer audience whilst keeping the hardcore gamers interest too.
Nintendo have simply put the fun back into games!
With fun packed games appealing to wider audiences, the Nintendo Wii console is a sure success!
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